I managed the establishment of an experiential digital application on the Poalim Campus in Shefayim, the bank's training center. From meetings with campus representatives, through production and development to final testings.
Some Background
The campus workers wanted to implement an experiential digital application in their lobby space that will expose its visitors to informative and promotional content.
The Solution
an interactive 55” touch table with themes to choose from. With each theme selection it is displayed on a huge screen consisting of 4 LFD screens that stand in front of it. Visitors could watch various videos from the bank's database, watch a film describing the 13 values the bank promotes, Play trivia on relevant topics and get a glimpse of the digital activity taking place in the digital branches.
I managed the process. I met with the campus representative to discuss the content, and decide on what is relevant and what is not. I accompanied the studio in working on the project, instructed the design and animation department, passed on the requirements for development and, together with the developers, refined the animation and behavior of the screens.
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